Helping organizations navigate change and decide what to do next.

I work with leadership teams to translate shifts in technology, culture, consumers, and markets into clear strategy, new opportunities, and actionable next steps.

In today’s world, the organizations that win are the ones with the ability to treat change as an opportunity to act on, rather than as an obstacle to overcome.

Yet many teams default to a defensive posture—doubling down on what’s worked, chasing scale or acquisition rather than innovating within their ecosystem—a safer path that quietly erodes advantage over time. I help organizations break out of that loop by bringing outside context, challenging assumptions, and making sense of what’s changing and why it matters.

My work sits at the intersection of foresight, strategy, and innovation, helping teams understand where the world is going, what it means for their business, and how to move forward with clarity and confidence.

  • I've tackled big questions on behalf of leading brands.

    (Click Through For A Selection)

  • What core services will we offer if the credit card is disrupted by the emerging digital economy?

    American Express

  • How can we use digital technology and service design to empower our low-income consumers in-store and online?

    Walmart Mexico

  • What are the emerging needs around energy at both the consumer and infrastructure levels?

    Intel

  • How are consumer attitudes changing towards safety, privacy, and security as always-on, digital products and services enter their homes?

    Facebook

  • How are people’s consumption habits changing in an increasingly fractured media landscape and how does that impact our marketing strategy?

    Google

  • How do families use technology to manage their day-to-day lives and what will that mean for the design of our digital ecosystem?

    Microsoft

  • What defines a best-in-class vehicle ownership experience and how do we create ongoing value for our customers?

    Hyundai

  • How do we recognize and reward our most loyal fans and customers and activate them in new ways?

    Nike

  • How do people find and define communities and what are the new passion points and occasions we can use to connect with them?

    Facebook

  • What does play look like in a digitally-connected landscape and how does that impact our product roadmap and experience offerings?

    Mattel

  • What are the emerging consumer needs at the intersection of wellness, technology, dining, and travel and how does that impact our F&B and service offerings?

    Westin

  • How can we effectively harness real-time data to streamline our preparation and response to humanitarian crises?

    UN Global Pulse

  • What's the new path to purchase for vehicle shoppers and how do we meaningfully engage at every stage?

    Volkswagen

I’ve had the opportunity to partner with an amazing roster of clients.

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